Overview
DreamJob is one of the largest employer review platforms in Russia, helping over 5 million users evaluate employers through reviews, salaries, and interview experiences. The platform serves two audiences: employees sharing workplace experiences, and employers managing reputation and employer branding.
Problem Space
Discovery & Key Insights
I analyzed support tickets, reviewed competitor platforms, conducted a UX audit, and mapped the customer journey from review submission to publication. The goal was to understand why users abandoned reviews, struggled with moderation, and had difficulty finding relevant employer information.
Research activities:
Support tickets · Competitor analysis (Glassdoor, AmbitionBox, Indeed) · UX audit · Customer journey mapping · Heuristic evaluation (UX audit) · Usability testing
Review Submission Was the Largest Source of Drop-Off
The submission process felt lengthy and offered little transparency around moderation requirements.
The form lacked progress visibility, writing guidance, and clear feedback when reviews failed moderation, creating uncertainty and increasing abandonment.
Users Had No Way to Manage Submitted Reviews
The MVP lacked user accounts, making it impossible to track review status, receive moderation updates, edit rejected reviews, or resubmit corrected content.
This increased support requests and reduced trust in the platform, as users had little visibility into what happened after submission.
Review Discovery Was Limited by Search and Filtering
Competitor analysis and UX audit revealed that users struggled to find relevant reviews because search capabilities were too restrictive.
The platform did not support combining multiple criteria such as city, industry, position, and company size, making employer comparison unnecessarily difficult.
Inconsistent UI Patterns Increased Cognitive Load
The UX audit uncovered inconsistent patterns across forms, navigation, feedback states, and content presentation.
As the product evolved, the absence of a shared design system led to fragmented experiences, reduced usability, and increased implementation complexity.
Identifying Future Growth Opportunities
Interview Reviews
While redesigning review management workflows, I identified an opportunity to expand DreamJob's feedback ecosystem beyond workplace reviews.
Research showed that job seekers wanted transparency not only about company culture, but also about the hiring process itself. Employers, in turn, needed visibility into how candidates perceived their recruitment experience.
To address this gap, I designed and launched an Interview Reviews feature that enabled candidates to share structured feedback on interview difficulty, communication quality, hiring stages, and outcomes.
By extending feedback collection beyond employee reviews, the feature provided richer reputation insights for both job seekers and employers across the entire candidate journey.
Outcome
The redesign addressed key friction points across review submission, moderation, review discovery, and interface consistency.
The project resulted in higher review completion rates, lower support volume, faster task completion, improved platform consistency, and stronger employer-facing reputation management capabilities.
By combining user research, workflow optimization, and design system governance, we improved the quality and transparency of the review experience while reducing operational overhead for both users and internal teams.
Most importantly, the project demonstrated how thoughtful workflow design can improve both user experience and business outcomes in reputation-driven products, balancing the needs of contributors, reviewers, and employers within a complex feedback ecosystem.
